Table of contents of the issue 3/2018, December
Panel
Le nuove sfide della distribuzione tra innovazione e fattore identitario. Introduzione
The Effect of Shopping Orientation and Need for Touch on Intention to Buy Online
The role of touchpoints in driving loyalty. Implications for omnichannel retailing
Retail Brand Equity: A Customer-Based Analysis
The Premium Private Label from the Perspective of Supply Chain Players: An Explorative Analysis
Characteristics and Factors of Success in the Relationship Between Travel Agency and Tour Operator: The Role of Trade Marketing
Ricerche
Casi ed esperienze
Brand Purpose: The Sunlight Project in Indonesia
Value Creation in Partnership Profit-Non Profit: The Cases of Terna and Banco Alimentare
Osservatorio
Aggiornamenti
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