Francesca Hansstein Swiss Brands and Chinese Consumers Success Determinants, Opportunities, and Challenges pp. 1-22, DOI: 10.1431/103221 Availability: 03/03/2022 Details
Lorenzo ZanniTommaso Pucci Marketing in the Wine Business: Present Challenges and Future Developments. Introduction pp. 13-20, DOI: 10.1431/93014 Details € 8,00 Cite
Elisabetta SavelliLaura BraviFederica Murmura The Role of Environmental Certifications in the Wine Industry pp. 21-48, DOI: 10.1431/93015 Details € 8,00 Cite
Cecilia CasalegnoChiara GiachinoBernardo Bertoldi A New Generation for the Wine Industry pp. 49-70, DOI: 10.1431/93016 Details € 8,00 Cite
Monica FaraoniRiccardo RialtiVirginia VannucciLamberto Zollo How to Foster Online Wine Purchase? Empirical Evidences from Italy pp. 71-92, DOI: 10.1431/93017 Details € 8,00 Cite
Patrizia de LucaGiovanna PeganCarlos Gonzalo-Penela Insights from a Google Keywords Analysis about Italian Wine in the US Market pp. 93-116, DOI: 10.1431/93018 Details € 8,00 Cite
Giacomo Del ChiappaEster NapolitanoMarcello Atzeni Perceived Authenticity, Satisfaction and Behavioural Intentions at Wineries pp. 117-138, DOI: 10.1431/93019 Details € 8,00 Cite
Elisa ConzGiovanna Magnani Brand Identity of Long Lasting Family Firms in the Wine Industry pp. 139-158, DOI: 10.1431/93020 Details € 8,00 Cite
Chiara CantùAlberta Bernardi The development of territorial innovative potentialities through networking pp. 159-184, DOI: 10.1431/93021 Details € 8,00 Cite
Federica Maria Piazza Retail is looking for a new balance pp. 203-212, DOI: 10.1431/93023 Details € 8,00 Cite
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