Table of contents of the issue 2/2020, August
Panel
Gli immigrati come nuovi consumatori e le politiche di marketing delle imprese
Immigrant Target Marketing and Communication Policies of Italian Companies
Migration and Identity Configuration. The Role of Consumption in the Process of Cultural Integration
Migrant consumers, celebrity culture and technosociality
Ricerche
Image and Imaginary of Italy and Made in Italy in Some Emerging Markets
Manufacturers' Involvement in In-store Visual Merchandising, with a Focus on Digital Technologies
Retail Resilience and Proactive Policy
Measuring the Effects of Video Advertising on Brand Associations
Casi ed esperienze
Osservatorio
Aggiornamenti
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