Francesca Hansstein Swiss Brands and Chinese Consumers Success Determinants, Opportunities, and Challenges pp. 1-22, DOI: 10.1431/103221 Availability: 03/03/2022 Details
Vanni Codeluppi Editoriale: Consumatori e ambiente: quale rapporto? pp. 247-249, DOI: 10.1431/97272 Details € 8,00 Cite
Renato FioccaEdoardo LozzaEraldo Olivetta Gli immigrati come nuovi consumatori e le politiche di marketing delle imprese pp. 255-259, DOI: 10.1431/97317 Details € 8,00 Cite
Alessia Anzivino Immigrant Target Marketing and Communication Policies of Italian Companies pp. 261-278, DOI: 10.1431/97318 Details € 8,00 Cite
Cinzia CastiglioniEdoardo Lozza Migration and Identity Configuration. The Role of Consumption in the Process of Cultural Integration pp. 279-294, DOI: 10.1431/97319 Details € 8,00 Cite
Angela Antonia BeccanulliSilvia BiraghiRossella Gambetti Migrant consumers, celebrity culture and technosociality pp. 295-324, DOI: 10.1431/97320 Details € 8,00 Cite
Alessandro De NiscoMaria Rosaria NapolitanoAntonello D'Avino Image and Imaginary of Italy and Made in Italy in Some Emerging Markets pp. 327-351, DOI: 10.1431/96473 Details € 8,00 Cite
Chiara MauriKarin Zaghi Manufacturers' Involvement in In-store Visual Merchandising, with a Focus on Digital Technologies pp. 353-376, DOI: 10.1431/96470 Details € 8,00 Cite
Luca ZanderighiLuigi Orsi Retail Resilience and Proactive Policy pp. 377-394, DOI: 10.1431/96471 Details € 8,00 Cite
Christian CaldatoSimone BenedettoFrancesca Checchinato Measuring the Effects of Video Advertising on Brand Associations pp. 395-415, DOI: 10.1431/96472 Details € 8,00 Cite
Maria Carmela OstillioCaterina Antonucci The Fashion Journey Toward Inclusion pp. 419-430, DOI: 10.1431/97321 Details € 8,00 Cite
Greta CastelliniMariarosaria SavareseGuendalina Graffigna Consumers at the Mercy of Agri-food Fake News: A Psychological Identikit pp. 433-445, DOI: 10.1431/97322 Details € 8,00 Cite
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