Maria Cristina MartinengoMonica GilliPaola De BernardiAlberto Bertello Space food: For a few or for everyone? DOI: 10.1431/97444 Availability: 07/07/2020 Details
Elisabetta RisiGuido Di Fraia Social media listening. From text analysis to the interpretation of the meanings DOI: 10.1431/96468 Availability: 17/04/2020 Details
Vanni Codeluppi Editoriale: Consumatori e ambiente: quale rapporto? pp. 247-249, DOI: 10.1431/97272 Details € 8,00 Cite
Renato FioccaEdoardo LozzaEraldo Olivetta Gli immigrati come nuovi consumatori e le politiche di marketing delle imprese pp. 255-259, DOI: 10.1431/97317 Details € 8,00 Cite
Alessia Anzivino Immigrant Target Marketing and Communication Policies of Italian Companies pp. 261-278, DOI: 10.1431/97318 Details € 8,00 Cite
Cinzia CastiglioniEdoardo Lozza Migration and Identity Configuration. The Role of Consumption in the Process of Cultural Integration pp. 279-294, DOI: 10.1431/97319 Details € 8,00 Cite
Angela Antonia BeccanulliSilvia BiraghiRossella Gambetti Migrant consumers, celebrity culture and technosociality pp. 295-324, DOI: 10.1431/97320 Details € 8,00 Cite
Alessandro De NiscoMaria Rosaria NapolitanoAntonello D'Avino Image and Imaginary of Italy and Made in Italy in Some Emerging Markets pp. 327-351, DOI: 10.1431/96473 Details € 8,00 Cite
Chiara MauriKarin Zaghi Manufacturers' Involvement in In-store Visual Merchandising, with a Focus on Digital Technologies pp. 353-376, DOI: 10.1431/96470 Details € 8,00 Cite
Luca ZanderighiLuigi Orsi Retail Resilience and Proactive Policy pp. 377-394, DOI: 10.1431/96471 Details € 8,00 Cite
Christian CaldatoSimone BenedettoFrancesca Checchinato Measuring the Effects of Video Advertising on Brand Associations pp. 395-415, DOI: 10.1431/96472 Details € 8,00 Cite
Maria Carmela OstillioCaterina Antonucci The Fashion Journey Toward Inclusion pp. 419-430, DOI: 10.1431/97321 Details € 8,00 Cite
Greta CastelliniMariarosaria SavareseGuendalina Graffigna Consumers at the Mercy of Agri-food Fake News: A Psychological Identikit pp. 433-445, DOI: 10.1431/97322 Details € 8,00 Cite
Publisher’s Ethics Il Mulino adopts and promotes specific guidelines about publishing ethics. Our ethics statements are based on COPE’s Best Practice Guidelines for Journal Editors.
Most downloaded articles (last 2 months) Thomas Aichner, Paolo Coletti, Patrick Lombardo, The Future of Mobile Marketing in Italy: A Delphi Study. , Reviewers 2019. Anna Zinola, The Consumer Behaviour in a Post Pandemic World. , Reviewers 2017. Renato Fiocca, Dalla qualità del servizio alla qualità della relazion. , Reviewers 2018. Guido Cristini, Verso un’economia sostenibile: la prospettiva del marketing. Donata Vianelli, Editoriale. Il nuovo «locale» nelle strategie di marketing delle imprese globali. , Award. , Reviewers 2016. [continue...]
Details
€ 8,00
Cite