Francesca Hansstein Swiss Brands and Chinese Consumers Success Determinants, Opportunities, and Challenges pp. 1-22, DOI: 10.1431/103221 Availability: 03/03/2022 Details
Simone Guercini Editoriale: The Actor or the Machine? The Strategic Marketing Decision-Maker Facing Digitalization pp. 3-7, DOI: 10.1431/96394 Details € 8,00 Cite
Maria Rosaria NapolitanoAngelo Riviezzo Ravvivare la dimensione strategica del marketing attraverso processi di stakeholder engagement pp. 15-18, DOI: 10.1431/96396 Details € 8,00 Cite
Michela Cesarina MasonSilvia IacuzziPaolo FedeleAndrea Garlatti Stakeholder Engagement: Which Arrangements for Value Co- Creation? pp. 19-43, DOI: 10.1431/96397 Details € 8,00 Cite
Sonia Caterina GiacconeRosario Faraci Investigating the Place of Origin Effect through a Stakeholder Perspective pp. 45-70, DOI: 10.1431/96398 Details € 8,00 Cite
Marta Maria MontellaPatrizia Silvestrelli Heritage and Relationship Marketing for Italian agri-food firms pp. 71-92, DOI: 10.1431/96399 Details € 8,00 Cite
Thomas AichnerPaolo ColettiPatrick Lombardo The Future of Mobile Marketing in Italy: A Delphi Study pp. 95-121, DOI: 10.1431/96400 Details Download Cite
Clara BenevoloRiccardo Spinelli To Each Yachtsman His Port. A Benefit Segmentation for the Marinas Customers pp. 123-148, DOI: 10.1431/96401 Details € 8,00 Cite
Niccolò Bertuzzi The Dominant Ethic and the New Spirit of Veganism pp. 149-167, DOI: 10.1431/96402 Details € 8,00 Cite
Marco Ginanneschi Food Made in Italy and Origin of the Primary Ingredient pp. 169-189, DOI: 10.1431/96403 Details € 8,00 Cite
Maria Rosaria NapolitanoRiccardo RescinitiFloriana Fusco Tod’s Group between the Cultural Identity of Bel Paese and International Success pp. 193-216, DOI: 10.1431/96404 Details € 8,00 Cite
Mauro Ferraresi La comunicazione d’impresa secondo gli italiani pp. 219-238, DOI: 10.1431/96405 Details € 8,00 Cite
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