Maria Cristina MartinengoMonica GilliPaola De BernardiAlberto Bertello Space food: For a few or for everyone? DOI: 10.1431/97444 Availability: 07/07/2020 Details
Elisabetta RisiGuido Di Fraia Social media listening. From text analysis to the interpretation of the meanings DOI: 10.1431/96468 Availability: 17/04/2020 Details
Simone Guercini Editoriale: The Actor or the Machine? The Strategic Marketing Decision-Maker Facing Digitalization pp. 3-7, DOI: 10.1431/96394 Details € 8,00 Cite
Maria Rosaria NapolitanoAngelo Riviezzo Ravvivare la dimensione strategica del marketing attraverso processi di stakeholder engagement pp. 15-18, DOI: 10.1431/96396 Details € 8,00 Cite
Michela Cesarina MasonSilvia IacuzziPaolo FedeleAndrea Garlatti Stakeholder Engagement: Which Arrangements for Value Co- Creation? pp. 19-43, DOI: 10.1431/96397 Details € 8,00 Cite
Sonia Caterina GiacconeRosario Faraci Investigating the Place of Origin Effect through a Stakeholder Perspective pp. 45-70, DOI: 10.1431/96398 Details € 8,00 Cite
Marta Maria MontellaPatrizia Silvestrelli Heritage and Relationship Marketing for Italian agri-food firms pp. 71-92, DOI: 10.1431/96399 Details € 8,00 Cite
Thomas AichnerPaolo ColettiPatrick Lombardo The Future of Mobile Marketing in Italy: A Delphi Study pp. 95-121, DOI: 10.1431/96400 Details Download Cite
Clara BenevoloRiccardo Spinelli To Each Yachtsman His Port. A Benefit Segmentation for the Marinas Customers pp. 123-148, DOI: 10.1431/96401 Details € 8,00 Cite
Niccolò Bertuzzi The Dominant Ethic and the New Spirit of Veganism pp. 149-167, DOI: 10.1431/96402 Details € 8,00 Cite
Marco Ginanneschi Food Made in Italy and Origin of the Primary Ingredient pp. 169-189, DOI: 10.1431/96403 Details € 8,00 Cite
Maria Rosaria NapolitanoRiccardo RescinitiFloriana Fusco Tod’s Group between the Cultural Identity of Bel Paese and International Success pp. 193-216, DOI: 10.1431/96404 Details € 8,00 Cite
Mauro Ferraresi La comunicazione d’impresa secondo gli italiani pp. 219-238, DOI: 10.1431/96405 Details € 8,00 Cite
Publisher’s Ethics Il Mulino adopts and promotes specific guidelines about publishing ethics. Our ethics statements are based on COPE’s Best Practice Guidelines for Journal Editors.
Most downloaded articles (last 2 months) Thomas Aichner, Paolo Coletti, Patrick Lombardo, The Future of Mobile Marketing in Italy: A Delphi Study. , Reviewers 2019. , Reviewers 2018. , Reviewers 2017. Anna Zinola, The Consumer Behaviour in a Post Pandemic World. Antonella Carù, Bernard Cova, "Esperienze di consumo e marketing esperienziale: radici diverse e convergenze possibili". Renato Fiocca, Dalla qualità del servizio alla qualità della relazion. Vanni Codeluppi, Shoptainment: verso il marketing dell'esperienza. Guendalina Graffigna, Introduzione. Giuseppe Bertoli, Marco Raimondi, Introduzione. [continue...]
Details
€ 8,00
Cite
Download