Maria Cristina MartinengoMonica GilliPaola De BernardiAlberto Bertello Space food: For a few or for everyone? DOI: 10.1431/97444 Availability: 07/07/2020 Details
Giuseppe Pedeliento Brembo: An industrial luxury icon DOI: 10.1431/97442 Availability: 07/07/2020 Details
Simone Guercini Editoriale: The Actor or the Machine? The Strategic Marketing Decision-Maker Facing Digitalization pp. 3-7, DOI: 10.1431/96394 Details € 8,00 Cite
Maria Rosaria NapolitanoAngelo Riviezzo Ravvivare la dimensione strategica del marketing attraverso processi di stakeholder engagement pp. 15-18, DOI: 10.1431/96396 Details € 8,00 Cite
Michela Cesarina MasonSilvia IacuzziPaolo FedeleAndrea Garlatti Stakeholder Engagement: Which Arrangements for Value Co- Creation? pp. 19-43, DOI: 10.1431/96397 Details € 8,00 Cite
Sonia Caterina GiacconeRosario Faraci Investigating the Place of Origin Effect through a Stakeholder Perspective pp. 45-70, DOI: 10.1431/96398 Details € 8,00 Cite
Marta Maria MontellaPatrizia Silvestrelli Heritage and Relationship Marketing for Italian agri-food firms pp. 71-92, DOI: 10.1431/96399 Details € 8,00 Cite
Thomas AichnerPaolo ColettiPatrick Lombardo The Future of Mobile Marketing in Italy: A Delphi Study pp. 95-121, DOI: 10.1431/96400 Details Download Cite
Clara BenevoloRiccardo Spinelli To Each Yachtsman His Port. A Benefit Segmentation for the Marinas Customers pp. 123-148, DOI: 10.1431/96401 Details € 8,00 Cite
Niccolò Bertuzzi The Dominant Ethic and the New Spirit of Veganism pp. 149-167, DOI: 10.1431/96402 Details € 8,00 Cite
Marco Ginanneschi Food Made in Italy and Origin of the Primary Ingredient pp. 169-189, DOI: 10.1431/96403 Details € 8,00 Cite
Maria Rosaria NapolitanoRiccardo RescinitiFloriana Fusco Tod’s Group between the Cultural Identity of Bel Paese and International Success pp. 193-216, DOI: 10.1431/96404 Details € 8,00 Cite
Mauro Ferraresi La comunicazione d’impresa secondo gli italiani pp. 219-238, DOI: 10.1431/96405 Details € 8,00 Cite
Publisher’s Ethics Il Mulino adopts and promotes specific guidelines (PEMS) about publishing ethics. Our ethics statements are based on COPE’s Best Practice Guidelines for Journal Editors.
Most downloaded articles (last 2 months) Thomas Aichner, Paolo Coletti, Patrick Lombardo, The Future of Mobile Marketing in Italy: A Delphi Study. , Reviewers 2019. , Reviewers 2017. Niccolò Bertuzzi, The Dominant Ethic and the New Spirit of Veganism. , Award. Guendalina Graffigna, Introduzione. Renato Fiocca, Dalla qualità del servizio alla qualità della relazion. , Reviewers 2018. , Reviewers 2016. Giuseppe Bertoli, Bruno Busacca, Cobranding e strategie di estensione: alcune evidenze sperimentali. [continue...]
Details
€ 8,00
Cite
Download