Francesca Hansstein Swiss Brands and Chinese Consumers Success Determinants, Opportunities, and Challenges pp. 1-22, DOI: 10.1431/103221 Availability: 03/03/2022 Details
Clemente BottaniMatteo DominidiatoAnnalisa Tunisini Transforming the Business Offering from Products to Solutions. An Inquiry into the Textile Industry pp. 2-25, DOI: 10.1431/104632 Availability: 25/08/2022 Details
Tiziano Vescovi Editoriale. Il racconto della marca nei nuovi mercati internazionali pp. 203-208, DOI: 10.1431/86968 Details € 8,00 Cite
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Pierpaolo D'UrsoIlaria Di MonteRiccardo MassariCarmela Cappelli Consumer behaviour and online advertising: A fuzzy approach to the market segmentation pp. 213-228, DOI: 10.1431/86970 Details € 8,00 Cite
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Mario Scianna The ideal profile of a product with Cata data pp. 269-294, DOI: 10.1431/86973 Details € 8,00 Cite
Sara GabriSara ZannelliEdoardo Lozza Counterfeiting of perfume: Motivation and barriers to consumption pp. 295-312, DOI: 10.1431/86974 Details € 8,00 Cite
Giorgia Sepe Marketing capabilities as a driver of growth in a small food firm pp. 313-334, DOI: 10.1431/86975 Details € 8,00 Cite
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Agcom - Autorità per le Garanzie nelle Telecomunicazioni Consumer loyalty in the fixed and mobile telephony pp. 363-372, DOI: 10.1431/86978 Details € 8,00 Cite
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