Framing the communication: The effectiveness of price promotion in the cash&carry format in "Micro & Macro Marketing", 2/2019 pp. 285-312, DOI: 10.1431/93966 Details € 8,00 Cite
Shopping preparation and new dimensions of Shopper Marketing in "Micro & Macro Marketing", 2/2017 pp. 247-268, DOI: 10.1431/86972 Details € 8,00 Cite
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