Micro & Macro Marketing

Rivista quadrimestrale

Table of Contents number 1, 2017, April

  • ISBN: 978-88-15-26908-9
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  • Vol.: XXVI
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  • RDF
    • Ricerche

    • Chiara Ancillai
    • Social Media and International Marketing Strategies: A Case Study in the Luxury Fashion Industry

    • pp. 77-92, DOI: 10.1431/86069
    • Fabio Cassia
    • Ingredient Branding: Is It an Opportunity Available to Firms Lacking Established Brands?

    • pp. 93-110, DOI: 10.1431/86070