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Micro & Macro Marketing

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Mostra recenti
    • Giulia Amadio

    • Product Placement in Italian Movies: The Analysis of Consistency between Brands and Narrative Structure as a Critical Success Factor from Practitioners’ Perspective

    • pp. 1-29, DOI: 10.1431/103218
    • Availability: 03/03/2022
    • Fabio Gaspani

    • Web Reputation and High-End Hotels: Staff-guest Dynamics Behind Online Reviews

    • pp. 1-22, DOI: 10.1431/103219
    • Availability: 03/03/2022

Table of Contents number 1, 2017, April

  • ISBN: 978-88-15-26908-9
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  • Vol.: XXVI
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  • RDF