Table of contents of the issue 3/2017, September

ISBN: 978-88-15-26911-9

Year: XXVI

Giuseppe Bertoli

Editoriale. L'export digitale dell'Italia e i social media

Micro & Macro Marketing 3/2017 pp: 379-386 DOI: 10.1431/88000

Panel

Michele Costabile

I social media nel marketing contemporaneo. Passaparola digitale, customer advocacy e influenza sociale nei processi di consumo e nel marketing management

Micro & Macro Marketing 3/2017 pp: 387-390 DOI: 10.1431/88001

Vito Tassiello Matteo De Angelis Cesare Amatulli

Online communication channels and social risk in sharing extreme opinions

Micro & Macro Marketing 3/2017 pp: 391-410 DOI: 10.1431/88002

Carmela Donato Maria Antonietta Raimondo

The relevance of tactile information in online buying behavior

Micro & Macro Marketing 3/2017 pp: 411-434 DOI: 10.1431/88003

Matteo De Angelis

Choice contexts and social communication

Micro & Macro Marketing 3/2017 pp: 435-456 DOI: 10.1431/88004

Ricerche

Francesco Schiavone

Nostalgie and Consumption Dynamics in Vintage Innovation

Micro & Macro Marketing 3/2017 pp: 457-472 DOI: 10.1431/88005

Debora Viviani

Masterspot. Testimonial and Food Advertising

Micro & Macro Marketing 3/2017 pp: 473-488 DOI: 10.1431/88006

Casi ed esperienze

Eraldo Olivetta

Starbucks from USA to Italy. Not only coffee

Micro & Macro Marketing 3/2017 pp: 489-508 DOI: 10.1431/88007

Fabrizio Mosca Stefano Di Pasquale

Innovation and Growth: The Stone Island Case

Micro & Macro Marketing 3/2017 pp: 509-540 DOI: 10.1431/88008

Osservatorio

Eraldo Olivetta

Introduzione

Micro & Macro Marketing 3/2017 pp: 541-542 DOI: 10.1431/88009

Anna Zinola

Towards a new vision of products and channels

Micro & Macro Marketing 3/2017 pp: 543-556 DOI: 10.1431/88010

Aggiornamenti

Edoardo Lozza

Recensioni

Micro & Macro Marketing 3/2017 pp: 557-558 DOI: 10.1431/88011

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