Micro & Macro Marketing

Rivista quadrimestrale

Early access

Mostra recenti
    • Giulia Amadio
    • Product Placement in Italian Movies: The Analysis of Consistency between Brands and Narrative Structure as a Critical Success Factor from Practitioners’ Perspective

    • pp. 1-29, DOI: 10.1431/103218
    • Availability: 03/03/2022
    • Fabio Gaspani
    • Web Reputation and High-End Hotels: Staff-guest Dynamics Behind Online Reviews

    • pp. 1-22, DOI: 10.1431/103219
    • Availability: 03/03/2022

Table of Contents number 2, 2014, August

  • ISBN: 978-88-15-24960-9
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  • Vol.: XXIII
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  • RDF
    • Ricerche

    • Paolo MarianiMauro Mussini
    • L'integrazione di dati amministrativi e campionari per arricchire i sistemi informativi di marketing nel farmaceutico: evidenze empiriche legate al record linkage

    • pp. 295-318, DOI: 10.1431/77725