Advances in Neuroscience and Its Application in Economics and Marketing Research in "Micro & Macro Marketing", 3/2021 pp. 521-546, DOI: 10.1431/102504 Details € 8,00 Cite
Marketing and Neuroscience: How Electroencephalographic Tools Could Help to Design and Analyze Commercial Advertising Campaigns in "Micro & Macro Marketing", 2/2014 pp. 279-294, DOI: 10.1431/77724 Details € 8,00 Cite
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