Retail and New Technologies in Fashion. Effects on Shopping Experience and Brand «Luxuryfication» in "Micro & Macro Marketing", 2/2022 pp. 215-244, DOI: 10.1431/103223 Details Cite
Luxury and Sustainability: How Consumer-related Characteristics May Influence the Effectiveness of Different Sustainability Dimensions in "Micro & Macro Marketing", 1/2021 pp. 89-112, DOI: 10.1431/100338 Details € 8,00 Cite
Effectiveness of online referrals regarding services: the role of type of language and prior knowledge in "Micro & Macro Marketing", 1/2018 pp. 39-56, DOI: 10.1431/89483 Details € 8,00 Cite
Choice contexts and social communication in "Micro & Macro Marketing", 3/2017 pp. 435-456, DOI: 10.1431/88004 Details € 8,00 Cite
Online communication channels and social risk in sharing extreme opinions in "Micro & Macro Marketing", 3/2017 pp. 391-410, DOI: 10.1431/88002 Details € 8,00 Cite
Details
Cite
€ 8,00