Anna Zinola

Towards a new vision of products and channels

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The consumption world is facing a deep change phase involving both product and retail systems. On one side we see a tendency to money saving (which is mainly translated into an attitude towards low cost solutions and products or towards wastes reduction) and on the other this world shows a desire to spend relevant budgets for certain categories of products (first of all, but not limited to, technology). The consumer profile emerging out of this picture is varied and multifaceted: partly homo oeconomicus and partly ludens.


  • Consumption World
  • Retail System
  • Homo Oeconomicus
  • Homo Ludens


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