Table of contents of the issue 2/2010, agosto
Comunicazione
Ricerca
Micro
An exploratory study of Social Media in corporate branding
Asymmetric colour perception in point-of-sale: some implications for merchandising
La voce del manager
Introduzione
Una efficace operazione di riorientamento al mercato: il caso Selva. Intervista a Philipp Selva e Guenther Reifer
Osservatorio
Caso
Publisher's Ethics
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