Micro & Macro Marketing

Rivista quadrimestrale

Early access

Mostra recenti
    • Giulia Amadio
    • Product Placement in Italian Movies: The Analysis of Consistency between Brands and Narrative Structure as a Critical Success Factor from Practitioners’ Perspective

    • pp. 1-29, DOI: 10.1431/103218
    • Availability: 03/03/2022
    • Fabio Gaspani
    • Web Reputation and High-End Hotels: Staff-guest Dynamics Behind Online Reviews

    • pp. 1-22, DOI: 10.1431/103219
    • Availability: 03/03/2022

Table of Contents number 3, 2009, dicembre

  • ISBN: 978-88-15-12903-1
  • |
  • Vol.: XVIII
  • |
  • RDF
    • Comunicazione

    • Marina Bravi
    • A marketing technique for competitive advange evaluation: brand and communication in the launching process of a new product

    • pp. 367-386, DOI: 10.1431/30797
    • Alberto Stracuzzi
    • La costruzione di indicatori di competizione e fidelizzazione tra i media con approccio Cawi. Un aspetto del problema delle scale

    • pp. 485-488, DOI: 10.1431/30806