Table of contents of the issue 3/2022, December
Panel
Introduzione. La Cina cambia
Digital Marketing Channels in the Chinese Luxury Industry. A Focus on International Brands Post Covid-19
Unveiling Main Trends Affecting the Fast-evolving Chinese Customers: An Expert-based Perspective on Opportunities and Challenges for Made-in-Italy Brands
Swiss Brands and Chinese Consumers Success Determinants, Opportunities, and Challenges
Ricerche
Transforming the Business Offering from Products to Solutions. An Inquiry into the Textile Industry
An Empirical Investigation on Some Goods of the Non-Alcoholic Beverage Industry. La-Aids with Dynamic Model for Italian Markets of Bottled Waters, Soft-Drinks, and Juices
Casi ed esperienze
Osservatorio
Aggiornamenti
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