Micro & Macro Marketing

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Mostra recenti
    • Francesca Hansstein
    • Swiss Brands and Chinese Consumers Success Determinants, Opportunities, and Challenges

    • pp. 1-22, DOI: 10.1431/103221
    • Availability: 03/03/2022

Table of Contents number 2, 2022, august

  • ISBN: 978-88-15-38096-8
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  • Vol.: XXXI
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  • RDF
    • Editoriale. La pandemia da Covid-19 e il valore sociale del marketing: opportunità e prospettive

    • pp. 157-162, DOI: 10.1431/104379
    • Giulia Amadio
    • Product Placement in Italian Movies: The Analysis of Consistency between Brands and Narrative Structure as a Critical Success Factor from Practitioners’ Perspective

    • pp. 245-273, DOI: 10.1431/103218
    • Fabio Gaspani
    • Web Reputation and High-End Hotels: Staff-guest Dynamics Behind Online Reviews

    • pp. 309-330, DOI: 10.1431/103219