Francesca Hansstein Swiss Brands and Chinese Consumers Success Determinants, Opportunities, and Challenges pp. 1-22, DOI: 10.1431/103221 Availability: 03/03/2022 Details
Publisher’s Ethics Il Mulino adopts and promotes specific guidelines (PEMS) about publishing ethics. Our ethics statements are based on COPE’s Best Practice Guidelines for Journal Editors.
Most downloaded articles (last 2 months) Thomas Aichner, Paolo Coletti, Patrick Lombardo, The Future of Mobile Marketing in Italy: A Delphi Study. , Reviewers 2017. Giuseppe Bertoli, Award 2018. , Award. , Reviewers 2018. , Reviewers 2019. , Reviewers 2016. Renato Fiocca, Dalla qualità del servizio alla qualità della relazion. Giuseppe Bertoli, Marco Raimondi, Introduzione. Andreina Mandelli, Chiara Piancatelli, Alessandro Arbore, Vibram: How Digital Marketing Enabled the Digital Transformation. [continue...]
Details