Valeria Bianchi, Cristina Chianale, Alice Pulvirenti

The 2013 electoral campaign on Tv

  • Abstract

Informations and abstract

Keywords: Television; Electoral Campaign; Italian General Election 2013; Personalization; Infotainment.

The electoral campaign 2013 introduced some innovations in the media landscape, first of all as regards the growing consumption of the Internet by Italian electors. Nevertheless, television still remains the main source of electoral information. Starting from this premise, this article tries to analyze the main patterns of the electoral campaign television coverage through the monitoring of 13 television broadcasts during the period December 1st 2012-March 3rd 2013. Our main purpose was not just to show the main evidence in terms of the amount of political information, key events or visibility of the leaders, but also to outline the main traits of personalization and spectacularization which can be found in the leaders communication strategies during the electoral campaign.

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