Alexandra Schneider

Traveling Styles: Or the Challenge of Approaching Commercial Hindi Cinema as World Cinema

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This article proposes a contribution to a methodological and theoretical discussion in contemporary film studies: how to study and teach cinema cultures in the age of globalization? In a first step, the approach to World Literature proposed by literary scholar Franco Moretti is re-visited and discussed in terms of its productivity and limitations the article then asks if cinematic traditions can be understood in a comparative perspective, as the result of processes of mutual exchange, circulation and friction beyond the confines of a paradigm of national cinema, and along pathways of circulation not necessarily shaped and controlled by the supposedly inevitable forces of Western capitalism. Commercial Hindi cinema is used as a case study - the article in particular discusses the temporal-spatial constellation of "Pakeezah" ("Pure One", Kamal Amrohi, 1972).

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