The Memory Project is a research/intervention which was carried out in the wake of a reflection on Active Ageing during the European Year for Active Ageing. The project was promoted and financed by the Councillorship of Social Policy of the Municipality of Naples. Memory examines the activation processes of institutionalized elderly who have limited mobility capacity. The research query revolves around a central question: what could it mean to be active for subjects residing in a residential building and confined to a wheelchair or a bed? The basic idea is that narrating and narrating one's own story could constitute a good practice of activation. The objective, therefore, is to promote storytelling as a practice of activation in these subjects.