Alberto Cantoni

La gestione dei contenuti editoriali.Il Corporate Content Management System

  • Abstract

Informations and abstract


Digital technologies reshape the value chain of publishing enterprises by suggesting new content management solutions. The «Publishing Archives», that is the traditional content management model based on a static idea of publishing property, is discussed by advanced digital systems, which allow outputting the same content (be it text, sound or image) to a variety of formats. Therefore, in the author's opinion, moving from a static model to a dynamic system based on an integrated architecture and intended to manage the Global Contents (Corporate Content Management System) is a critical factor for the corporate success. The meaning and the basic elements of the CCMI represent the object of this article.

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