Abstract

Istituto Marangoni, founded in 1935, is considered one of the elite fashion schools worldwide. The school is based in Milano, with major schools in London and Paris and a training centre in Shanghai. The school is acting in 2 areas: fashion studies (with both creative and business programmes) e design studies with creative programmes (only in Milano). The value proposition is the «Marangoniness», which has 4 pillars of distinctiveness, connected to each other in a perfect way: italianness, internationality, industry link, seductive school building appearance.