Marco G. Mariani, Matteo Curcuruto, Matilde Zavalloni

Online Recruitment: The role of trust in technology

  • Abstract

Informations and abstract

Keywords: Online Recruitment; Trust; TIST Model; Company Attractiveness.

In recent years, online recruitment has become a prevalent human resource management practice worldwide. Although studies emphasized the importance of candidates' perceptions related to the recruiting web site attributes, there is no research focused on the effects of trust toward the IT technology during the online application process. Given the importance of trust dynamics in personnel recruitment, the aim of this study is to investigate the role of trust towards the web platforms supporting online recruitment. Results, from a sample of university students including 330 participants, showed that trust toward the web site affects both directly and indirectly - via company attractiveness - the intention to apply for a job.

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