Luca Barbarito

The newspaper industry and the changes in the last 20 years

  • Abstract

Informations and abstract

Keywords: Newspaper Industry; Industry Analysis; Digitalization; Media.

The newspapers industry, as all the other media industries, the has been deeply affected by the introduction of digital technologies, at the end of the last century. This technological change also changed the competition within the industry, with new unexpected competitors as social networks and aggregators. Competitors' strategies changed very slowly and the switch from physical to digital has not come to an end. Not yet clear is how profitable could be the advertised based business model with respect to paywalls. What is sure is that physical sales in all western economies are declining quickly. The article ends with some consideration on the opportunity of an industrial policy (or legal) intervention in order to sustain the publishers.

Trova nel catalogo di Worldcat

Article first page

Article first page