Nicola Meccheri

Price Schemes for the Internet: Access to the Network and Search Advertising

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Abstract

This paper presents and analyzes the economic literature that has recently emerged in relation to two particular issues concerning the Internet: network access pricing and auction mechanisms used by search engines to sell online advertising. Possible lines for future research on those subjects are also outlined.

Keywords

  • Internet
  • Access Pricing
  • Search Advertising
  • Auctions

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