Valentina Martino

A country of entrepreneurs-publishers. Company books and cultures in the Italian tradition

Are you already subscribed?
Login to check whether this content is already included on your personal or institutional subscription.


The paper investigates the phenomenon of company books in Italy, by exploring the first-hand experience of the professional actors involved in producing and diffusing such corporate and cultural artifacts. In-depth interviews to a group of privileged witnesses and cultural creators aim at focusing several literary genres, approaches and expressive languages in the sector, to discuss the role and meanings that books can play – as a cultural «object» and «ritual», at a time – in the life and communication of contemporary organizations. Experts’ accounts suggest to put in connection variables and trends observed by previous studies in different disciplinary fields and outlining a long-standing publishing tradition from the end of the Nineteenth century to the present, which has been rarely investigated in the context of heritage studies


  • Company history books and monographs
  • corporate culture
  • organizational memory
  • corporate communication
  • corporate heritage


Article first page

What do you think about the recent suggestion?

Trova nel catalogo di Worldcat