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Articles - Micro & Macro Marketing - number : 3, September 2017

10.1431/88000: "Editoriale. L'export digitale dell'Italia e i social media", Giuseppe Bertoli, Details, FullText
10.1431/88001: "I social media nel marketing contemporaneo. Passaparola digitale, customer advocacy e influenza sociale nei processi di consumo e nel marketing management", Michele Costabile, Details, FullText
10.1431/88002: "Online communication channels and social risk in sharing extreme opinions", Vito Tassiello, Matteo De Angelis, Cesare Amatulli, Details, FullText
10.1431/88003: "The relevance of tactile information in online buying behavior", Carmela Donato, Maria Antonietta Raimondo, Details, FullText
10.1431/88004: "Choice contexts and social communication", Matteo De Angelis, Details, FullText
10.1431/88005: "Nostalgie and Consumption Dynamics in Vintage Innovation", Francesco Schiavone, Details, FullText
10.1431/88006: "Masterspot. Testimonial and Food Advertising", Debora Viviani, Details, FullText
10.1431/88007: "Starbucks from USA to Italy. Not only coffee", Eraldo Olivetta, Details, FullText
10.1431/88008: "Innovation and Growth: The Stone Island Case", Fabrizio Mosca, Stefano Di Pasquale, Details, FullText
10.1431/88009: "Introduzione", Eraldo Olivetta, Details, FullText
10.1431/88010: "Towards a new vision of products and channels", Anna Zinola, Details, FullText
10.1431/88011: "Recensioni", Edoardo Lozza, Details, FullText