Francesca Hansstein Swiss Brands and Chinese Consumers Success Determinants, Opportunities, and Challenges pp. 1-22, DOI: 10.1431/103221 Availability: 03/03/2022 Details
Donata Vianelli Editoriale. Il nuovo «locale» nelle strategie di marketing delle imprese globali pp. 3-8, DOI: 10.1431/100332 Details € 8,00 Cite
Guido Cristini Verso un’economia sostenibile: la prospettiva del marketing pp. 13-18, DOI: 10.1431/100334 Details € 8,00 Cite
Guido CristiniCristina ZerbiniGiada Salvietti Sustainable Supply Chain Management: A Literature Review pp. 19-42, DOI: 10.1431/100335 Details € 8,00 Cite
Alfonso SianoAgostino VolleroFrancesca ConteDomenico Sardanelli Company’s Risk/Reward Profile in the Sustainable Economy: What Role Can Marketing Play? pp. 43-67, DOI: 10.1431/100336 Details € 8,00 Cite
Piergiorgio Degli EspostiAriela MortaraGeraldina Roberti Sustainable Consumer Behaviour: A Field Analysis of Italians’ Attitudes Towards Sustainable Consumption pp. 69-87, DOI: 10.1431/100337 Details € 8,00 Cite
Cesare AmatulliMatteo De AngelisVeronica Spataro Luxury and Sustainability: How Consumer-related Characteristics May Influence the Effectiveness of Different Sustainability Dimensions pp. 89-112, DOI: 10.1431/100338 Details € 8,00 Cite
Veronica MarozzoAlfonso Vargas-SánchezTindara AbbateAugusto D'AmicoElvira Tiziana La Rocca Perceptions and Implications of Product Sustainability and Product Authenticity in the Agri-food Sector: The Case of Organic Olive Oil in Spain pp. 113-140, DOI: 10.1431/100339 Details € 8,00 Cite
Greta CastelliniMariarosaria SavareseMartina PizzoliGuendalina Graffigna «Lactose-free» 2.0. Alignment and Mismatch in the Online Communication Exchange between Consumers and Brands of Lactose-free Products pp. 143-172, DOI: 10.1431/96469 Details € 8,00 Cite
Elisa MartinelliFrancesca De CanioGiuseppe Nardin Why do you eat vegan food? Health doesn’t matter, ethics and spirit do pp. 173-193, DOI: 10.1431/97445 Details € 8,00 Cite
Alessandra TzannisElisa Martina MartinelliCinzia Castiglioni The Case Study of «Il Buon Gusto Italiano Business Network» pp. 197-218, DOI: 10.1431/100340 Details € 8,00 Cite
Alessandro Loda Digital Technology in the Retail Electric Power Market: State of the Art and Further Challenges pp. 221-250, DOI: 10.1431/100341 Details € 8,00 Cite
Publisher’s Ethics Il Mulino adopts and promotes specific guidelines (PEMS) about publishing ethics. Our ethics statements are based on COPE’s Best Practice Guidelines for Journal Editors.
Most downloaded articles (last 2 months) Thomas Aichner, Paolo Coletti, Patrick Lombardo, The Future of Mobile Marketing in Italy: A Delphi Study. , Award. , Reviewers 2017. Giuseppe Bertoli, Award 2018. , Reviewers 2018. , Reviewers 2019. Renato Fiocca, Dalla qualità del servizio alla qualità della relazion. , Reviewers 2016. Andreina Mandelli, Chiara Piancatelli, Alessandro Arbore, Vibram: How Digital Marketing Enabled the Digital Transformation. Giuseppe Bertoli, Marco Raimondi, Introduzione. [continue...]
Details
€ 8,00
Cite