Francesca Hansstein Swiss Brands and Chinese Consumers Success Determinants, Opportunities, and Challenges pp. 1-22, DOI: 10.1431/103221 Availability: 03/03/2022 Details
Donata Vianelli Editoriale. Il nuovo «locale» nelle strategie di marketing delle imprese globali pp. 3-8, DOI: 10.1431/100332 Details € 8,00 Cite
Guido Cristini Verso un’economia sostenibile: la prospettiva del marketing pp. 13-18, DOI: 10.1431/100334 Details € 8,00 Cite
Guido CristiniCristina ZerbiniGiada Salvietti Sustainable Supply Chain Management: A Literature Review pp. 19-42, DOI: 10.1431/100335 Details € 8,00 Cite
Alfonso SianoAgostino VolleroFrancesca ConteDomenico Sardanelli Company’s Risk/Reward Profile in the Sustainable Economy: What Role Can Marketing Play? pp. 43-67, DOI: 10.1431/100336 Details € 8,00 Cite
Piergiorgio Degli EspostiAriela MortaraGeraldina Roberti Sustainable Consumer Behaviour: A Field Analysis of Italians’ Attitudes Towards Sustainable Consumption pp. 69-87, DOI: 10.1431/100337 Details € 8,00 Cite
Cesare AmatulliMatteo De AngelisVeronica Spataro Luxury and Sustainability: How Consumer-related Characteristics May Influence the Effectiveness of Different Sustainability Dimensions pp. 89-112, DOI: 10.1431/100338 Details € 8,00 Cite
Veronica MarozzoAlfonso Vargas-SánchezTindara AbbateAugusto D'AmicoElvira Tiziana La Rocca Perceptions and Implications of Product Sustainability and Product Authenticity in the Agri-food Sector: The Case of Organic Olive Oil in Spain pp. 113-140, DOI: 10.1431/100339 Details € 8,00 Cite
Greta CastelliniMariarosaria SavareseMartina PizzoliGuendalina Graffigna «Lactose-free» 2.0. Alignment and Mismatch in the Online Communication Exchange between Consumers and Brands of Lactose-free Products pp. 143-172, DOI: 10.1431/96469 Details € 8,00 Cite
Elisa MartinelliFrancesca De CanioGiuseppe Nardin Why do you eat vegan food? Health doesn’t matter, ethics and spirit do pp. 173-193, DOI: 10.1431/97445 Details € 8,00 Cite
Alessandra TzannisElisa Martina MartinelliCinzia Castiglioni The Case Study of «Il Buon Gusto Italiano Business Network» pp. 197-218, DOI: 10.1431/100340 Details € 8,00 Cite
Alessandro Loda Digital Technology in the Retail Electric Power Market: State of the Art and Further Challenges pp. 221-250, DOI: 10.1431/100341 Details € 8,00 Cite
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