Giacomo Bosi

Open access

Cultural Value and Marketing of Creative Goods: Towards a Legal Framework

  • Abstract

Informations and abstract

Keywords: Creative Industries; Cultural Value; Marketing; Intellectual Property Law.

Due to the plurilateral and interentrepreneurial nature of creative efforts, it gets harder and harder measuring and pricing the cultural value of innovative goods. Brand communication models help to analyze the economic paradigm of contemporary marketing tools, but commercial law has to deal with this problem by renewing the legal framework of intellectual property regulation.

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