Riccardo Rossotto

Sponsorship agreements: legal aspects



The importance of not considering a sponsorship contract as a standard contract valid for any occasion. A sponsorship contract is atypical and, during the stages of negotiation and drafting, requires particular attention by the parties with respect to (i) the objectives of the sponsor, (ii) the obligations of the entity being sponsored (iii) the quantification and articulation of the considerations to be paid which must, in some way, be consistent with the results produced by the sponsorship, (iv) clauses concerning the termination of the contract, above all in the event that the entity to be sponsored is responsible for facts which may have a negative impact on the image/brand and reputation of the sponsor. The drafting and comments to each clause, contained in the following article, should stimulate the reader to outline correctly the most significant problems of a sponsorship contract.


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