Keywords: perceived traits, attitudes, voting, political leaders.
The present study aims to provide a contribution to the understanding of the mechanisms
at the roots of electoral choice. We examined the impact on voting behaviour of
participants' attitudes toward voting for a given coalition and the personality traits they
attributed to the respective leaders. Findings from 120 voters underlined the mediational
role of attitudes: perceived integrity and leadership traits positively affect the attitude
towards voting for the respective coalition, which in turn predict the electoral choice. A
significant interaction between leadership and integrity also emerged: the beta weight of
the trait with the higher predictive validity (leadership for centre-left candidate and integrity
for centre-right candidate) is higher when the other trait is highly attributed to the
politician. Practical implications about the most efficient ways of conveying favourable
images of candidates were advanced.