The issue of care and caring, what it means, which dimensions it involves, how it is divided between men and women and between public and private responsibilities is a very complex and contested issue. After reviewing the debate on the concept and the value of care and reproductive work, this piece addresses how, in the post-industrial scenario, its gendered allocation has changed and how policies, through different types of (de)familization or (de)motherization, can deconstruct such allocations, framing time as a citizenship right as much as income, for all, men included.