Maria Cristina Nisco

Celebrating Italy in America: the Columbus Day Parade in New York

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Keywords

  • Nowadays tourism is a global industry whose growth seems to be constantly fostered by the widespread desire to search for and discover new countries and cultures. Yet
  • while being rooted in local reality
  • it is also leading to the emergence of new â€
  • ˜
  • hybridâ€
  • forms created for domestic purposes as much as tourist consumption (Meethan 2001: 115). This paper will focus on the creation and tourist promotion of one of these â€
  • ˜
  • hybridâ€
  • forms: Italy in the United States
  • by which no reference is intended to the numerous instances of Little Italy scattered across the US
  • but rather to the annual Columbus Day Parade held on Fifth Avenue in New York on the second Monday in October. As tourists participate in a cluster of cultural representations and linguistic signs
  • the dominant mental and social constructions shaping Italy and the Italian-American heritage will be explored through a discourse analysis of the language used by online media (whether they be travelblogs
  • online newspapers
  • online tourist guidebooks or websites) that relate the event

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