Maria Giovanna Nigro

From Words to Keywords: The Journey from General Language to the Language of Tourism

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  • Keywords are those words â€
  • œ
  • which fire the imagination [â€
  • ¦] not so much those which refer to the attributes of the destination but rather those which correspond to the requirements of the potential touristâ€
  • 
  • (Dann 1996: 74). This paper develops a methodology for analysing the process whereby a word changes its lexico-grammatical profile and is legitimately included among the tourism keywords. To this end
  • this study investigates the behaviour of two keywords
  • adventure and dream
  • in their migration from everyday language to the specialised language of tourism. The keywords analysed acquire
  • in the specialised corpus
  • a more concrete dimension linked to the planning and organisation of the holiday itself. They do not simply belong to the realm of abstraction
  • as in everyday language use
  • but in their journey towards the tourist language such keywords acquire a specific practical meaning linked to places
  • people and activities involved in the travel


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