Sara Minucci

Widening the borders of popularization. A study of the communication of non-profit organizations in Italy

Are you already subscribed?
Login to check whether this content is already included on your personal or institutional subscription.

Abstract

This article analyses Italian no profit organisations' communication, focusing on the different strategies and forms of popularized political communication. The general aim is to deepen the knowledge of «pop politics» outside its traditional area of study: parties and party leaders and their use of television.

Keywords

  • popularization
  • non-profit organizations
  • mediatization
  • promotion strategies

Preview

Article first page

What do you think about the recent suggestion?

Trova nel catalogo di Worldcat