Keywords: Beppe Grillo, satire, body language, Movimento 5 Stelle, rhetoric, semiotics.
It is impossible to understand the political success of Beppe Grillo without
taking into consideration his peculiar communication style - coming from the centuries-
old tradition of the political satire - as well as his ambivalent relationship with the
traditional media. Grillo on the one hand dislikes broadcast TV and uses the Internet to
communicate with the activists of the Movimento 5 Stelle (M5S), on the other, being a
comedian, he is brilliantly capable to attract television and press attention on his words
and actions. The essay aims at showing how the main features of Beppe Grillo's style of
communication - from his frequent use of foul words to his distinctive body language
- have given origin to his success, but have at the same time set a significant limit for
his movement political experience.