Abstract

The article is based on some evidence of contemporary society. It starts from the so called «welfare crisis» and from some social changes such as population ageing and the progress in technology, which lead to a reflection on the future of the welfare itself. Within the frame of social innovation, the article, by focusing on the relationship between elderly society and the Ict (Information and Communication Technologies), introduces and discusses the role of voice-controlled digital assistants as an improvement to the living conditions of the older adults. Furthermore, the article highlights the need to calibrate new social policies aimed at elderly people, in order to redefine the welfare in accordance with the social investment approach and with the use of Ict by elderly people.