Keywords: China, cultural industries, innovation, manufacturing, selective policies, Economic Performance Index (EPI)
This paper analyses the increasing role of Chinese cultural industries (CIs)
in the country’s political agenda and new normal economic growth model.
Firstly, this exploratory study provides an overview of selective policies enacted
by the Chinese government to promote CIs. Recent trends in CIs are analysed
and compared with manufacturing sectors by applying an Economic Performance
Index (EPI). The Index measures the economic performance of manufacturing
industries. It shows that several Chinese «traditional» manufacturing
sectors – characterised by low levels of creativity and innovation – are progressively
losing their position in the national economy, while CIs are increasing
their strategic role in promoting economic development. The paper reveals a
consistency between national policy actions and the performances of the CIs,
highlighting the general orientation of the Chinese political and economic
system towards a knowledge-intensive economic development.