Alessia Esposito

ilCantastorie. Banco di Napoli Historical Archives and museum. When marketing becomes local marketing

  • Abstract

Informations and abstract

Keywords: Archives; Museum; Storytelling; Napoli; History.

The museum at the Banco di Napoli Historical Archives was created as a public gateway to the enormous heritage of documents from the ancient Neapolitan public bank, the largest bank archives in the world. Within these documents are nearly 17 million names, hundreds of thousands of payments, and detailed reasons for payment, creating a fascinating picture of Naples and all the Southern Italy from the past 450 years, since 1573. In 2015 started a renewal in the system of figures, skills and processes involved, a redistribution of scientific, human and economic resources for the purpose of promotion that makes the heritage of the Banco di Napoli Foundation accessible to everybody. Actually the museum brings back the voices, the stories and the historical events which have been immortalized in the pages of the large tomes found at the Archives, using the latest technological innovations. Visitors learn interesting details about Caravaggio's masterpieces in Naples, the plague of 1656, the intuitions and torments of the Prince of Sansevero, as well as the innumerable stories of Neapolitans and foreigners, from the Neapolitan Revolution to the first archaeological discoveries at Herculaneum. ilCartastorie continues to enhance the content and the research carried out in the Archives through storytelling and multimedia technology to promote knowledge and showcase the local heritage. In this way the brand marketing becomes local marketing.

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