Abstract

In a context of transition from more traditional forms of travel and cultural consumption to the so-called «creative» tourism, creativity has become an increasingly important component of tourism practice. Creative industries provide the travel and tourism industry with products and intermediate services as in the case of design and fashion for the hotel industry or for publishing and ICT in the production of tourist facilities, while the direct contact between tourists and local creative products can positively affect commodity transactions among countries acting as a booster for exports. Linking tourism and the creative industries can therefore enhance local «creative atmosphere» attracting visitors as well as supporting the emergence of new businesses led by the need of new creative contents for tourism products and experiences.