Abstract

In current and future planning, the Region of Puglia in Italy operates as a «business authority», committed to promoting and supporting cultural and creative activities. Such activities often cannot finance themselves independently in the market for various reasons - such as low profitability, unsustainable costs by small and medium-sized enterprises, high-risk business, etc. However at the same time they play an important role in capitalising on local cultural resources, and in the creation of a fertile environment for adding value, and for the birth of innovative companies.