Sara Bendinelli, Valentina Gaddi

La distribuzione in sei comuni delle provincie di Modena e Reggio Emilia

  • Abstract

Informations and abstract


The purpose of this empirical research is to describe the situation of independent booksellers, as they are threatened by a modest overall demand of books and the growth of chain stores and shopping centres. Retailers and customers of some independent bookstores in Modena and Reggio Emilia were given a survey, whose results clearly demonstrate how geographical proximity and customised services act as the main strengths of this kind of shops in the new competitive scenario.

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