Giuseppe Orlando

Produzione e distribuzione del libro nella rivoluzione digitale

  • Abstract

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This article focuses on the relationship between publishing corporations and new technologies from an unusual perspective: the impact of the digital revolution on the process of production and distribution of books. New technologies modify the traditional value chain, most of all in terms of timing, and by doing so they reshape the market area of corporations and create opportunities for newcomers. Moreover, the digitisation of the process allows cutting costs and eliminating inefficiencies in distribution. In the end, the author suggests possible solutions for the final stage of the process, in which the book, still in an electronic format, is printed on paper.

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