Paola Dubini

Riconfigurazione di attività nel processo editoriale

  • Abstract

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The difference between classical publishers and «digital publishers» represents the object of this article. Dubini describes the traditional publisher's duties in terms of scouting and selecting, editorial activity, copyright management, marketing and distributive strategies. Then she analyses the impact of the new technologies on the critical stages of the publishing process. Those effects can be very different, according to the strategy, incremental or integrated, adopted by the publishing house. To become an integrated digital publisher can have many advantages, on condition that the publishing house is ready to redefine its dimension and mainly its organisational criteria.

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