Andrea Marcotulli

La formazione nell'industria audiovisiva italiana

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Abstract

This article presents an overview of human resources development in the audio-visual field. After a description of the training programs offered by universities, the European Union and the business world, it outlines the evolution and types of skills sought by Italian audio-visual companies in the context of media integration and the development of domestic and international markets. In particular, traditional audio-visual companies (radio, TV, and film) are primarily interested in continuing education and retraining in the fields of administration, rights management, and marketing. New companies, which are instead closely identified with digital and multimedia technologies, have a keen interest in more specialised training and new types of professional job briefs.

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