Celestino Spada

La nuova stagione delle radio

  • Abstract

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Overall supply and demand in the public and private radio broadcasting market at the national and local levels are described for the year 2000. This year was characterised by spectacular growth in radio advertising, continuing a trend that started several years ago. Revenue figures are complemented by the figures for national and local firms, employment, and the leading sources of change and competition in the sector. The article not only describes the editorial content of these networks but also their public relations strategies, which the largest networks, often divisions of print publishing groups, are implementing in preparation for Digital Audio Broadcasting, with sites and complementary and specialised programs and services on the Internet.

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Article first page

Article first page