Abstract

The cultural heritage of cities and villages can become a driving force for their economic and social development if accompanied by infrastructural investments and, first, in the hospitality that transforms the hiker into an inhabitant of the places. This investment does not need multinationals to be carried out but can come «from below» with small investments financed by public aids and by the inhabitants of our cities and villages. This kind of transformation process is what the mayor of Ercolano tells us.