Abstract

The paper deals with the role of culture as an activator of the local economy, with reference to the 30th International Book Fair of Turin (May 2017). An exercise for estimating the economic impact is performed along the three dimensions of direct, indirect, and induced effects. All in all, an economic impact of some 30 million euros is calculated, stemming from 6.9 million euros of direct effects from the supply side and 7.4 from the demand side. Organizing body’s budget data and more than 2,100 individual surveys are the main component of data source.