The interrelated public agenda during electoral campaigns. 2018 Italian general elections and 2019 european elections between convergence and divergence in media
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In the fourth age of political communication, many scholars are discussing about the existence of a shared public media agenda. The plurality of actors able to intervene in the public debate, the diversity of media platforms, and personalization of media offer support the idea of divergence between public agendas. However, an electoral campaign is an almost naturel occasion of convergence between media agendas. The paper analyzes the relationship between traditional news media agendas, online news outlets, social media feeds on politics, during the 2018 Italian General Elections and the 2019 European Elections. Findings suggest the existence of an interrelated public agenda between different media platforms, above all in cases of public events and breaking news.
- Interrelated public agenda
- Agenda building
- Electoral campaigns
- Legacy media
- Social media