Keywords: Cultural industries, Film/Video Global Market; Us-China Cooperation; Soft Power Multiculturalism; Media Political Economy[of].
In the global film market, China is gaining more and more importance. The Chinese box office and film admissions are growing year after year and Chinese film and related companies are able to make business more and more abroad. On the contrary, US film market is flat and the production costs of film are growing. Hollywood film companies are trying to enter the Chinese film market and cooperate with Chinese film companies. Chinese entertainment companies are investing big money in the US film industry to gain a platform for the global film market. The article reviews the Hollywood strategies towards China and analyses the advantages and problems that will be found following this way and the political and economic reasons why China is interested to cooperate with Hollywood But also, in that case, there are advantages and problems to analyze.